Continuing our series on the Top 9 Marketing Methods for Small Business Owners, here’s method #2.
2. Search Engine Optimization (SEO). As a business owner, you’ve probably heard a lot about SEO and how important it is for your website and your business. Having good SEO means that when people search for your site or the product you are offering, they find it on the top of the first page in search engines like Google and Yahoo. SEO can be a complicated strategy but it begins with your website. Having lots of great content with keywords related to your product or service can be a great way to start. You also want to make sure you have the appropriate meta data on your site and that it is different for each page of your website. Having a blog or being a part of directory that links back to your site also helps. To truly excel at SEO, a professional is needed. You can find these professionals at freelance sites such as http://www.guru.com and http://www.elance.com
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