New Big Red Commercial

2 03 2010

If you’ve been paying attention to commercials lately, you might remember Verizon’s latest commercial & how it seemed oddly familiar.

If you can’t put your finger on it, it’s a parody of an old “Big Red Chewing Gum” commercial.  Verizon does a great job giving their commercial the same feeling & jingle replacing lines like, “So kiss a little longer, stay close a little longer,” with “So browse the web much better, update facebook pages better.”  In the 80s-90s this was the theme of every Big Red Gum commercial.

Of course it brings up the question, does it differentiate Verizon from the other cell phone companies touting “Best 3G coverage?”  AT&T’s lackluster response to previous challenges to “Best 3G Coverage” was to hire an actor to list [and throw postcards to] several large cities AT&T has at least 1 tower in.  -Not convincing.

Sprint’s response is to boast about being the Nation’s only 4G network.  Without any 4G phones, this isn’t too helpful now.  However, once 4g phones begin to show up, Sprint may cash in on their advanced branding.

After watching Verizon’s Big Red commercial, can you tell me what they say makes them better?





#4 on our list of Top 9 Marketing Methods for Small Business Owners

24 07 2009

Publication Advertising
If you have a specific industry and target market you cater to, then you may still want to look into advertising in industry publications. Print publications are desperate for advertising revenue and can give you a good deal if you advertise for multiple months. Search out trade magazines that your market reads and contact the advertising manager for deals. Sometimes they will provide the design for you as part of the cost. If not, you can get an ad designed quickly at http://www.prova.fm Right now you can get one FREE if you’re one of the next 8 to post a need.





Top 9 Marketing Methods for Small Business Owners #3

16 07 2009

Affiliate Marketing

Affiliate marketing is a great way to get advertising on the web for not a lot of money. That’s because with affiliate advertising you can pay per action completed. So for instance, you sign up with an affiliate network and provide internet ads and materials for affiliate marketers to use to market your website. They go out and drive people to your site. You can structure the deal so that you will only pay those people when a person they send to your site completes some sort of action whether it’s completing a form or purchasing a product. Some of the bigger affiliate networks include Commission Junction at http://www.cj.com and Hydra Network at http://www.hydranetwork.com.





Top 9 Marketing Methods for Small Business Owners, #2

10 07 2009

Continuing our series on the Top 9 Marketing Methods for Small Business Owners, here’s method #2.

2. Search Engine Optimization (SEO). As a business owner, you’ve probably heard a lot about SEO and how important it is for your website and your business. Having good SEO means that when people search for your site or the product you are offering, they find it on the top of the first page in search engines like Google and Yahoo. SEO can be a complicated strategy but it begins with your website. Having lots of great content with keywords related to your product or service can be a great way to start. You also want to make sure you have the appropriate meta data on your site and that it is different for each page of your website. Having a blog or being a part of directory that links back to your site also helps. To truly excel at SEO, a professional is needed. You can find these professionals at freelance sites such as http://www.guru.com and http://www.elance.com





New advertising forum

25 06 2009

We’ve finished installing our new #advertising forums. We’d like to get the ball rolling, so if anyone has a suggestion on how we can target & attract #businesses to our community, post your thoughts in our forum.

http://www.prova.fm/advertising/





Video Production

17 06 2009

The advertising concept of prova.fm is so unique, the hardest part is explaining how our service works to business owners. We’ve developed what we believe is a great video that will quickly explain what you can do with prova. It’s taken several weeks of writing, filming, testing, & repeating, but we’re almost done. We’ve created all but one element: the voice over. We’re assembling all the pieces (with our demo voice over), & we think it’ll look good. With luck, it will be done this week. For now you can visit http://www.prova.fm/advertising/ to see how you can save time on money on your next advertisement; without the video.





A question of slow advertising

6 06 2009

I heard from a business owner that converts audio & video media to high quality CDs & DVDs. He says, “We get great repeat business, but it seems as if my advertising isn’t working.”

In response:
It sounds like you have a good product, you just need to present the right message to your audience
1. Where do you get your most profitable customers? Local, online, …?
2. Find out more about them. Are they mostly Male Baby Boomers, Mothers, …?
3. Find out why they came to you. Not because they wanted their media converted, but did they want to save time, restore a cherished memory, backup critical data? Find out what benefit they sought after the most.

Finding out this information can help you create a message that you want to portray to potential customers. Something similar to:
Recreate your family memories, in hi-definition.
Always remember customers buy benefits, not features.

Once you craft your message, test various methods to get it out there. How you answer #1 will help determine that. If it’s local, try direct mail. Test out a few options & make sure you track which works best.

-David

If you don’t want to spend the time designing a creative message, let our freelance advertising design community give it a shot. You pick the price & it’s risk free. As we launch the site, we’ve got great introductory specials.