Advertise By Crowdsource moves

14 04 2010

Thanks for browsing.  You may find all future updates at http://www.prova.fm/advertising/blog/

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$550 for Design Services, Writeups, & Entrepreneurial Help

8 04 2010
Talk about Prova? We'll be sure to share it with our friends.

Talk about Prova? We'll be sure to share it with our friends.

Prova has gotten some great exposure recently.  Honolulu’s favorite newspaper wrote about how Prova taps graphic talent online.  Young Upstarts wrote an in-depth article on how we’re helping small business owners Crowdsource Advertising Designs.  To make our day even brighter, two new clients posted design projects.  One for a custom logo design, & one for a DVD cover design.  We’re giving $550 for the best designs.  If you’ve got a creative design, head on over to Prova & show these clients what you’ve got.

If you’re an entrepreneur, you might find Entreprecouragement a great resource for getting motivated when it seems like no one else is helping you.

If you would like to write about Prova, interview someone from our team, or mention us, let us know.  We’ll be sure to tweet, share, & tell all our friends about it.





The Duct Tapes Like Us? Great

27 03 2010
John Jantsch

Picture stolen from DuctTapeMarketing.com

Saw on Duct Tape Marketing last weekend that John happened upon Prova & had a great review to post.  Maybe our design community can return the favor with a free design contest?

Thanks John.  If you haven’t checked out Duct Tape Marketing, do it now.





7 Tips For Gaining an Edge During a Recession

26 03 2010

According to research, businesses that advertise in a recession usually come out of it ahead of their competitors who cut advertising. It is important to stay visible and not rely solely on your current customer base to make it through the slow times. If there is no money available for advertising, there are many resources to keep your business visible but you must be creative. Read the rest of this entry »





The Face of Your Church

13 03 2010

If you were selling your house, your agent would go to great lengths to make sure it looked amazing from the outside.  Its curb appeal is important for an obvious reason.  When a potential buyer rounds the corner and sees your house, what will be their first impression?  Will they be looking at a dull building with hanging gutters, brown spots in the otherwise sparse landscape, and dingy windows?  A poor first impression based on the outside of your house would be hard to overcome even if the inside was a granite filled paradise.

Church Fountain Read the rest of this entry »





New Big Red Commercial

2 03 2010

If you’ve been paying attention to commercials lately, you might remember Verizon’s latest commercial & how it seemed oddly familiar.

If you can’t put your finger on it, it’s a parody of an old “Big Red Chewing Gum” commercial.  Verizon does a great job giving their commercial the same feeling & jingle replacing lines like, “So kiss a little longer, stay close a little longer,” with “So browse the web much better, update facebook pages better.”  In the 80s-90s this was the theme of every Big Red Gum commercial.

Of course it brings up the question, does it differentiate Verizon from the other cell phone companies touting “Best 3G coverage?”  AT&T’s lackluster response to previous challenges to “Best 3G Coverage” was to hire an actor to list [and throw postcards to] several large cities AT&T has at least 1 tower in.  -Not convincing.

Sprint’s response is to boast about being the Nation’s only 4G network.  Without any 4G phones, this isn’t too helpful now.  However, once 4g phones begin to show up, Sprint may cash in on their advanced branding.

After watching Verizon’s Big Red commercial, can you tell me what they say makes them better?





Capital for Small Businesses

19 01 2010

Small Businesses are often overwhelmed when it comes to the possibility of funding to support their business. They will often hear of grants that are available, stimulus money, guaranteed loans for small business, loans for credit cards, and even investors willing to give out money for great ideas.

As in all things, it is imperative for businesses to weigh the costs of these options against the obvious benefits. Often a business owner will in a “hands tied” position and feel that anything they must do to obtain the much needed capital. In several months, they may regret that decision immensely.

Grants are available from federal and state sources and often only open to a very narrow band of applicants. If you do fit the criteria, be aware that your competition for free money will be fierce. Be sure that you have well prepared, thorough, and professional looking documents to submit as part of your proposal. Depending on the grant, you may also consider hiring a professional grant writer to make your proposal have the best chance possible. The wait time is substantial and often will require additional funding in the interim.

Stimulus money only applies to a very specific group of opportunities and must be applied for specifically according to the directions. Many funds are regionally based and specific to a certain industry. Make sure your opportunity is a perfect match before wasting your time on applying for it.

Guaranteed loans from the Small Business Administration are rapidly disappearing. It used to be that you took a private business loan from a bank and the SBA guaranteed it.This meant that if you defaulted on your loan, the SBA would pay your bank the money. This reduced the risk to the bank and made it more likely that they would lend to a small business. Now, guarantee rates often hover around 50% and make the risk of loaning to small business quite high. Most banks are not interested in loaning to small businesses because of the default risk. You may find programs, especially if you are a returning Vet or a spouse of one.

Taking a loan from a credit card to expand your business is similar to taking a line of credit on your home. Both have risks and both have benefits. A loan from a credit card carries a very high and often variably interest rate. If your business fails, it will take your personal credit rating with it. However, credit cards are often the most reasonable access to credit that small businesses have. Using the equity in your home to draw cash is a riskier proposition. Instead of risking your credit, you’re risking your home. If you can’t pay the additional loan if your business fails, you risk losing your home in addition to ruining your credit. Borrow wisely.

When considering an investor, be sure to understand their motives. No investor is in business because they believe in you. The may invest because they think you have a good idea but they are all in it to make money. The way an investor makes money is to tie a string to your business, whether it be equity or a position within the company, to make sure their money is protected. You may find yourself being told by an investor how to manage your business, negotitate contracts or even operate from day to day. Investors gain a great deal of control in your business and some owners have even found themselves no longer running their own business thanks to an investor who edges them out.

This isn’t to say that there are no ways out when a small business needs money. These are merely signs to look for when considering borrowing money to keep your business afloat. If the money you borrow is merely to smooth over a rough patch, it’s likely a good time to do it if you’re sure that patch will end. If your business is floundering and you need to borrow money to make ends meet hoping that business will pick up again, it may be time to re-evaluate your business and make more fundamental changes. Throwing cash at a problem doesn’t make it go away, it just keeps it quiet until later.

Take a few moments and analyze your business needs. Are there things you can do to run your business smarter and more efficiently? Can you negotiate better terms with your creditors? How can you avoid the need of that additional capital? Streamline your business now and save when it comes time to pay back the debt later.

Save money with your marketing and advertising needs by utilizing Prova Advertising to manage any of your design needs at http://www.Prova.fm.

– Jeannie Nash
Marketing Strategist
jeannie@prova.fm