New Big Red Commercial

2 03 2010

If you’ve been paying attention to commercials lately, you might remember Verizon’s latest commercial & how it seemed oddly familiar.

If you can’t put your finger on it, it’s a parody of an old “Big Red Chewing Gum” commercial.  Verizon does a great job giving their commercial the same feeling & jingle replacing lines like, “So kiss a little longer, stay close a little longer,” with “So browse the web much better, update facebook pages better.”  In the 80s-90s this was the theme of every Big Red Gum commercial.

Of course it brings up the question, does it differentiate Verizon from the other cell phone companies touting “Best 3G coverage?”  AT&T’s lackluster response to previous challenges to “Best 3G Coverage” was to hire an actor to list [and throw postcards to] several large cities AT&T has at least 1 tower in.  -Not convincing.

Sprint’s response is to boast about being the Nation’s only 4G network.  Without any 4G phones, this isn’t too helpful now.  However, once 4g phones begin to show up, Sprint may cash in on their advanced branding.

After watching Verizon’s Big Red commercial, can you tell me what they say makes them better?

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