New Big Red Commercial

2 03 2010

If you’ve been paying attention to commercials lately, you might remember Verizon’s latest commercial & how it seemed oddly familiar.

If you can’t put your finger on it, it’s a parody of an old “Big Red Chewing Gum” commercial.  Verizon does a great job giving their commercial the same feeling & jingle replacing lines like, “So kiss a little longer, stay close a little longer,” with “So browse the web much better, update facebook pages better.”  In the 80s-90s this was the theme of every Big Red Gum commercial.

Of course it brings up the question, does it differentiate Verizon from the other cell phone companies touting “Best 3G coverage?”  AT&T’s lackluster response to previous challenges to “Best 3G Coverage” was to hire an actor to list [and throw postcards to] several large cities AT&T has at least 1 tower in.  -Not convincing.

Sprint’s response is to boast about being the Nation’s only 4G network.  Without any 4G phones, this isn’t too helpful now.  However, once 4g phones begin to show up, Sprint may cash in on their advanced branding.

After watching Verizon’s Big Red commercial, can you tell me what they say makes them better?





#4 on our list of Top 9 Marketing Methods for Small Business Owners

24 07 2009

Publication Advertising
If you have a specific industry and target market you cater to, then you may still want to look into advertising in industry publications. Print publications are desperate for advertising revenue and can give you a good deal if you advertise for multiple months. Search out trade magazines that your market reads and contact the advertising manager for deals. Sometimes they will provide the design for you as part of the cost. If not, you can get an ad designed quickly at http://www.prova.fm Right now you can get one FREE if you’re one of the next 8 to post a need.





Top 9 Marketing Methods for Small Business Owners #3

16 07 2009

Affiliate Marketing

Affiliate marketing is a great way to get advertising on the web for not a lot of money. That’s because with affiliate advertising you can pay per action completed. So for instance, you sign up with an affiliate network and provide internet ads and materials for affiliate marketers to use to market your website. They go out and drive people to your site. You can structure the deal so that you will only pay those people when a person they send to your site completes some sort of action whether it’s completing a form or purchasing a product. Some of the bigger affiliate networks include Commission Junction at http://www.cj.com and Hydra Network at http://www.hydranetwork.com.





Top 9 Marketing Methods for Small Business Owners, #2

10 07 2009

Continuing our series on the Top 9 Marketing Methods for Small Business Owners, here’s method #2.

2. Search Engine Optimization (SEO). As a business owner, you’ve probably heard a lot about SEO and how important it is for your website and your business. Having good SEO means that when people search for your site or the product you are offering, they find it on the top of the first page in search engines like Google and Yahoo. SEO can be a complicated strategy but it begins with your website. Having lots of great content with keywords related to your product or service can be a great way to start. You also want to make sure you have the appropriate meta data on your site and that it is different for each page of your website. Having a blog or being a part of directory that links back to your site also helps. To truly excel at SEO, a professional is needed. You can find these professionals at freelance sites such as http://www.guru.com and http://www.elance.com





Top 9 Marketing Methods for Small Business Owners

3 07 2009

In today’s economy, the small business owner needs all the help they can get in bringing in new business and keeping the bottom line on the positive side. That’s why we’ve compiled the Top 9 Marketing Methods for small business owners to give you ideas on how to best market your business. Over the next couple weeks, we’ll present these 9 methods that can help you advertise more effectively.

1. Direct Mail. While the direct mail market has been over-abused in the past with the deluge of junk mail flooding the average mail recipient’s mailbox, using direct mail can still be an effective method to market to your customers. A word of advice, don’t go for overly expensive pieces. Remember, half the battle of direct mail is to get your potential customer to open it. Stick to postcards that are easy to read and expose your message to the customer right away. Remember, direct mail needs to have a clear call to action, so include your phone number or website in a clear, prominent location. If you don’t have a designer in-house to design a marketing piece for you, you can always use http://www.prova.fm to pick your price for a professional design. To get cheap, quality printing, look to http://www.gotprint.net or http://www.overnightprints.com.





A question of slow advertising

6 06 2009

I heard from a business owner that converts audio & video media to high quality CDs & DVDs. He says, “We get great repeat business, but it seems as if my advertising isn’t working.”

In response:
It sounds like you have a good product, you just need to present the right message to your audience
1. Where do you get your most profitable customers? Local, online, …?
2. Find out more about them. Are they mostly Male Baby Boomers, Mothers, …?
3. Find out why they came to you. Not because they wanted their media converted, but did they want to save time, restore a cherished memory, backup critical data? Find out what benefit they sought after the most.

Finding out this information can help you create a message that you want to portray to potential customers. Something similar to:
Recreate your family memories, in hi-definition.
Always remember customers buy benefits, not features.

Once you craft your message, test various methods to get it out there. How you answer #1 will help determine that. If it’s local, try direct mail. Test out a few options & make sure you track which works best.

-David

If you don’t want to spend the time designing a creative message, let our freelance advertising design community give it a shot. You pick the price & it’s risk free. As we launch the site, we’ve got great introductory specials.





If you like new products, here’s 1

2 06 2009

If you consider yourself an early adopter of new products, prova advertising has just pre-launched their new site.  Prova aims to be a leading community for businesses in need of professional quality advertisements.  If you can’t make an engaging ad on your own, or can’t afford to hire an agency, prova is the place to go.  Through the use of crowdsourcing, you can launch an advertising contest that will generate dozens of advertising designs, specifically for your need, at a price you set.  You get to pick your finished product instead of picking a designer.  You also get to pick your price.  You can get any type of ad including business cards, logos, radio ads, web sites, postcards, flyers, or even TV ads.  It’s a new concept, so we’re offering the service for FREE to the 1st 50 business customers.  If you have any questions, or would like to get involved in this community as an advertising designer or business customer please let us know.

Start saving time designing advertisements for your business.