Top 9 Marketing Methods for Small Business Owners

3 07 2009

In today’s economy, the small business owner needs all the help they can get in bringing in new business and keeping the bottom line on the positive side. That’s why we’ve compiled the Top 9 Marketing Methods for small business owners to give you ideas on how to best market your business. Over the next couple weeks, we’ll present these 9 methods that can help you advertise more effectively.

1. Direct Mail. While the direct mail market has been over-abused in the past with the deluge of junk mail flooding the average mail recipient’s mailbox, using direct mail can still be an effective method to market to your customers. A word of advice, don’t go for overly expensive pieces. Remember, half the battle of direct mail is to get your potential customer to open it. Stick to postcards that are easy to read and expose your message to the customer right away. Remember, direct mail needs to have a clear call to action, so include your phone number or website in a clear, prominent location. If you don’t have a designer in-house to design a marketing piece for you, you can always use http://www.prova.fm to pick your price for a professional design. To get cheap, quality printing, look to http://www.gotprint.net or http://www.overnightprints.com.

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